A production capacity of 135,000 tons and an impressive annual sales figure of PKR 22 billion makes EBM a baking giant.ĮBM has the largest production facility in Pakistan and one of the largest in Asia, Africa and the Middle East. It consists of several minutes worth of silent, black & white footage showing solemn employees of the Peek Freans & Co.
The Peek Freans brand is internationally acclaimed as a Superbrand due to its role in changing the dynamics of the industry and the eating habits of its consumers. Today, EBM proudly holds a market share of over 43% leading the branded biscuit industry because of its pioneering spirit and quality principles. This accelerating growth in the industry is due to the increasing awareness of and demand for, hygienically packaged biscuits a concept introduced by EBM, that is, hygienically processed and packaged biscuits for all types and ages of consumers. The branded biscuit market of Pakistan has been growing at a steady rate of 20% and English Biscuit Manufacturers (Pvt.) Ltd., or EBM, has been a major catalyst to this phenomenon, growing at a stellar rate of 32%.
In 1860, a relative, George Frean joined the company, and at that time there were only. EBM started producing the country’s largest range of hygienic and healthy biscuits under the famous trademark of the Peek Freans Pied Piper 35 years ago. The three Peek brothers began their business. World War I Gallipolli ANZAC Comfort biscuit tin. A Peek Frean novelty biscuit tin, The Winner.
About this companyEnglish Biscuit Manufacturers (Private) Limited or EBM, are the pioneers of packaged biscuit manufacturing in Pakistan and the country’s leading manufacturer of biscuits and cookies since 1967. Vintage Peek Frean The Winner biscuit tin, with operating spinning racehorse mechanism, and original paper label to base, height 14 cm Peek Frean The Winner Biscuit Tin.
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